BEHIND THE SCENES — MARCH 15, 2026
The designs had been sitting in a folder for months. Then my brother Peter showed me what Claude could do — and a heartfelt blog post about a famous Dutch dog sealed the deal.
Sometimes the best ideas come from the most unexpected places. For me, it was a dog. More specifically, it was Messi — the beloved companion of Dutch football pundit and writer Hugo Borst, who sadly passed away recently. The outpouring of love for Messi across the Netherlands showed just how special that bond was.
Let me explain.
At Data Booster, we've been passionate about AI literacy for a long time. We developed a framework for measuring AI fluency, created persona illustrations, and our designer Jur crafted a beautiful brand identity for what would become AI Literacy — complete with a custom colour palette, typography, and illustrations.
But the designs just sat there. In a Figma file. Waiting. Like so many good ideas, the gap between "we should build this" and actually building it felt enormous. There was always something more urgent, another client project, another deadline.
This week, my brother Peter showed me something that changed my perspective completely. He had built a simple website using Claude — Anthropic's AI assistant. Not a rough prototype or a wireframe, but an actual, working website. Clean design, proper structure, real content. And he'd done it in a fraction of the time it would normally take.
What really caught my attention wasn't just the website itself. It was one of his blog posts. Peter had written a piece about Hugo Borst's dog Messi — you know, the much-loved dog that recently passed away and moved the entire country. Hugo Borst, the beloved Rotterdam writer and football analyst, shared his grief openly, and all of the Netherlands grieved with him. Peter's post about Messi touched a nerve with many people searching for the story.
Naturally, I had to Google it. And there it was — Peter's blog post about Hugo Borst's beloved Messi, ranking at position two or three in the Google search results. Not buried on page five. Not lost in the void. Right there at the top, competing with actual news articles and established media outlets.
That was my lightbulb moment. If a simple blog post written with the help of AI could rank that highly on Google, imagine what a well-designed website with quality content about AI literacy could achieve. The potential for reaching people, for spreading the message about AI fluency across Europe — it suddenly felt very real and very achievable.
So today, I finally did it. I dusted off Jur's beautiful designs, opened up Webflow, and with Claude as my co-pilot, I started building ailiteracy.nl. The brand colours that Jur had so carefully selected — that signature blue-to-purple gradient, the clean typography, the playful persona illustrations — all of it finally came to life on the web.
What would have taken weeks of back-and-forth with developers happened in a single day. Claude helped me translate Jur's Figma designs into a fully functional Webflow site — complete with navigation, multiple pages, consistent styling, and yes, this very blog you're reading right now.
Here I am, building a website about AI literacy — about helping people become confident with AI — and the website itself was built with AI. It's the perfect proof of concept, really. If I can go from a folder of design files to a live, multi-page website in a single day, imagine what's possible when entire organisations embrace AI fluency.
That's exactly what AI Literacy is about. Not replacing human creativity — Jur's designs are irreplaceable, Peter's curiosity drove the discovery, and the vision for this initiative has been brewing in my mind for years. AI simply removed the friction. It turned "someday" into "today".
So thank you, Messi, for being the unlikely catalyst that got this website off the ground. Your story touched millions, and in a small way, it touched this project too. Thank you, Peter, for being the kind of brother who builds websites on a whim and then casually shows you. And thank you, Jur, for creating designs so good that they survived months in a Figma file and still looked stunning when they finally saw the light of day.
This is just the beginning. AI Literacy is a European initiative to promote AI fluency across the continent, and this website is our home base. We'll be sharing insights, research, and practical guides to help every professional feel confident with AI. Stay tuned — and if you're curious about your own AI literacy level, take the AI Scan. It only takes a few minutes.
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