Advancing AI Literacy across Europe

AI Literacy is an open initiative by a coalition of leading organisations committed to helping every professional in Europe understand and work with AI — regardless of background or industry.

Take the AI ScanAI Literacy illustration

Four levels of AI fluency

Our research identifies four distinct AI profiles. Understanding where people stand is the first step to building a more AI-literate Europe.

AI Avoider

Prefers to avoid AI tools and sticks to traditional methods. Needs support to understand the value of AI.

AI Avoider illustration

AI Newcomer

Curious about AI but unsure where to start. Ready for guided first steps and basic applications.

AI Newcomer illustration

AI Apprentice

Uses AI regularly and wants to deepen skills. Ready for advanced prompting and workflow integration.

AI Apprentice illustration

AI Guru

An AI power user who leads by example. Drives AI adoption and mentors others in the organisation.

AI Guru illustration

Join the movement

Take the free AI Literacy Scan and help us map AI readiness across Europe.

Take the free Scan